Another Country x Jen Haslam

This June, Another Country presents The New Naturals, an immersive exhibition curated by interiors editor and stylist Jennifer Haslam, running from 2 to 30 June 2025 as part of the London Festival of Architecture. Inspired by the founding ethos of Another Country and Haslam’s celebrated book, the exhibition is a tactile and thought-provoking exploration of how natural materials are reshaping contemporary architecture and interior design. Rooted in the shared principles of the Natural Home, championed by both Another Country and Haslam’s book, The New Naturals explores how renewable, low-impact materials can transform interiors into beautiful and environmentally responsible spaces. At its core, The New Naturals is a response to a growing shift in design sensibilities — a movement away from synthetic, mass-produced materials toward the rich textures and authenticity of the natural world. This transformation is driven not only by an urgent need to embrace ecological and environmental responsibility, but also by a deeper awareness of how our surroundings influence our wellbeing. The return to natural materials represents both a moral imperative and a longing for spaces that feel restorative and meaningful. Through a carefully curated mix of furniture, architectural models, materials and objects, the exhibition invites visitors to experience the tactile beauty and environmental integrity of materials